MeKit: On-Flight Essentials Kit

Project Description

MeKit is for flyers to feel safe, seen, and secure when flying during COVID-19. Our solution provides customers with personalized travel kits, waiting at their seats. Each one of the several kits is tailored to a specific archetype, which flyers choose when they check-in. MeKit was created in the midst of COVID-19 to transform what would be a stressful experience, into a safe and positive one.

Problem

During COVID-19, airlines and airports struggled to provide travelers with a unified safety response. This thus impacted the emotional and physical well-being of flyers.

Insights

Flyers needed reassurance to feel safe while traveling. To provide reassurance, we researched how can airlines respond in a way that can ease their passengers’ anxiety and answer their uncertainty about air travel.

Solutions

Our solution was to create several essential kits based on different types of flyer archetypes. These kits include important safety items such as surgical mask packs, antiviral wipes, hand sanitizer, and portable soap sheets to name a few. Additionally, each kit includes unique extra items specific to each archetype. This allows flyers to experience a moment of joy receiving a special kit tailored to their travel personality and will help them on their journey.