MeKit

Project Description

MeKit is for airline passengers to feel safe, seen, secure, and delighted on their flight during COVID-19, and beyond. It provides a way to please customers with personalized travel kits, waiting at their seat. Each one of the several kits are tailored to a specific archetype, in which flyers choose when they check in. MeKit was created in the midst of COVID-19 to transform what would be a stressful experience, into a safe and positive one.

Problem

In our research we found that during the earlier stages of the pandemic, airlines and airports struggled on how to make flyers feel comfortable and safe during flying. This thus impacted the emotional well being of flyers, as found in our research and interviews.

Insights

Flyers needed some assurance and a way to feel “seen” - to encourage travelers to fly and maintain their safety while doing so. We discovered flyers would feel more safe if airlines responded in a way that could ease their anxiety and answer their uncertainty about air-travel.

Solutions

Our solution was to create several essentials kits based on different types of flyers, or “archetypes”. These include Work Trip, Pure Zen, Techie, Self Care, Mystery, and Child. These kits include important cleanliness items such as sanitizing wipes, tissues, as well as a reusable water bottle. Plus, each kit includes a unique extra item specific for each archetype. This allows each flyer to feel “seen” and delighted knowing a specific kit tailored to their travel personality will be helping them on their journey.