LFLA Live-stream Redesign

Project Description

Engaging the LA Library Foundation’s virtual audience through branded graphics and chat moderation.

Problem

Help Aloud channel more of its audience to LFLA, the parent-brand. This could be measured by donations, library memberships, etc. Our class was siloed into many teams - mine focused on the livestream experience.

Insights

Through our research, we uncovered these main insights: use storytelling to provoke donations; leverage YouTube's built-in chats, polls, and analytics; allowing users to co-create the content of a stream results in faithful viewership.

Solutions

A new virtual event format that leverages YouTube’s chat features and displays branded visuals. A virtual Q and A time allows viewers to co-create content with the presenters. A pre-stream slideshow provokes donations by telling Aloud's story. Finally, overlays convey LFLA's brand.