Call of Duty: Squads

Project Description

We are creating interactions in Squads in order to have Squad-Members play together and achieve their rewards from the weekly challenges.

Problem

Call of Duty is more fun with friends, how can the Call of Duty companion app create social features to keep players engaged with the game and each other? We are creating interactions in Squads in order to have Squad-Members play together and achieve their rewards from the weekly challenges. In the beginning, we had a lot of ideas and it was hard to narrow it down. Talking to mentors, the stakeholders, and users helped us to narrow what features were most valuable to bettering the app.

Insights

At the begging of the project, I had trouble connecting to the prompt because I was not a user of the Call of Duty Companion App or the game. Hearing this really helped me understand how to be useful in this project. We had the chance to conduct a Zoom interview and discussion with experts in the gaming industry. With the information, we gathered from these expert professionals, we were able to take our handful of concepts and focus on the most important and relevant. The research we did with the YouTube CoD player and his discord was very helpful and a very valuable resource for us.

Solutions

It was important that I conducted a personal product review of the game Call of Duty. I was not a player of the game and wanted to acquaint myself with a product that I would be designing for. I played Warzone with fellow friends over the console and familiarized myself with the game. We had a lot of information that we collected from research. This provided us with a lot of concepts. We decided to do some of our own expert research. My team member took to YouTube to watch some Companion App tutorials and sent some to me. I saw that the creator was advertising his Discord server. So I took to Discord and started having conversations with the members about the Companion app and took notes about their experiences and from their interviews we were able to discover pain points. Having access to this resource and information that the players provided was the most honest and helpful feedback My team member and I could have gotten since we weren't long time users of the app or the game.