Holo Prism

Project Description

Meow Wolf is an arts & entertainment company that creates immersive and interactive experiences that transports audiences of all ages into fantastic realms. In addition, MaCher is a globally inspired B Corp that uses data academic research to create meaningful & sustainable solutions. Through Meow Wolf's partnership with Macher SMC's ixd Product Design class was tasked with developing an interactive product that's centered around an object or character from meow Wolf's Convergence station in Denver, Colorado as well as bridging across physical and digital worlds while driving audience engagement with the Meow Wolf brand.

Problem

Although Meow Wolf's exhibits are intentionally designed to keep users confused & entangled in mysterious storylines, some found the experience extremely frustrating where they voiced their views on sites like Yelp, TripAdvisor, and Reddit.

Insights

- Unlike many other immersive experiences, Meow Wolf's super fans will spend up to ten hours in an exhibit (Convergence station, Omega Mart, House of Eternal Return). - Holographic experiences are becoming more popularized today with brands like Adidas, Stella McCartney, and Coachella using the medium to creatively engage their audience.

Solutions

The Holo prism is a physical product with an accompanying digital app. The physical product is a mobile phone accessory that displays videos and images in a three-dimensional space. The digital app helps users to follow the completed storyline with hints and Easter eggs that are displayed through reflected images, videos, or animations.