Grand Park | For The People

Project Description

Using popular dating and music apps as inspiration, we sought to create a compelling event discovery app that would also let users submit their own ideas. We aimed to truly make Grand Park a park for everyone by allowing anyone to submit the event they wished existed.

Problem

Grand Park noticed their relationship with visitors was fleeting. And so they looked to us to provide ways to deepen that relationship.

Insights

We saw a potential for younger audiences and tech savvy travelers to use an app that would help them find the events that fitted them at Grand Park. To achieve the goal of deepening park visitor engagement with the park, we felt this approach would help build a community that wanted to keep visiting the park and used the app to discover events.

Solutions

We found a core need to find new and interesting events that was unmet in many of our interviewees. People described the challenges with finding new events and figuring out new venues that they haven’t visited before. Our concept lets users browse events happening at the park in a simple and fun way. Our aim was to make the park a central destination for friends and families to meet up.