Grand Park: Create Your Own LA

Project Description

A pop-up featuring a LA neighborhood themed scavenger hunt for parents and children to co-create and connect with grand park in the heart of LA.

Problem

In collaboration with Grand Park in Downtown LA we were asked to enhance the guest experience to encourage visitors to co-create the story of Grand Park so that they can have a slice of the park wherever they go. Through our research, we observed a lack of play between parents and their children. Many parents watched their kids playing but rarely played along with them, so we wondered how we can reconnect parents with their inner child while playing along with their children.

Insights

Build generational memories: During one of our interviews, we spoke with a woman and her daughter who are long-time visitors to Grand Park. She shared how her mom would take her around DTLA before grand park was established, and once she became a mother herself she made sure to expose her daughter to explore LA. After speaking to this woman, we realized we want to build generational memories at Grand Park and to create a sense of belonging in community spaces. Create Your Own LA will continue this cycle of building memories you can pass down. Reimagine community belonging in LA: We realized how strong the desire for community is and a big part of Create Your Own La is the ability to reimagine belonging in your local community. Grand Park is the meeting point that can facilitate this connection to the heart of LA. Co-create the story of Grand Park: Grand Park wants guests to take a slice of the park wherever they go. The act of playing together will co-create the story of Grand Park in both the parent and child's memories.

Solutions

An interactive physical installation encouraging parents and children to be present while engaging in play and exploring the historical Angeleno building replicas with a scavenger hunt.