Grand Games

Project Description

Interactive signs and decals inspired by the diverse cultures of Los Angeles encourage and facilitate play and exploration around the tables, walkways, and grassy areas of Grand Park.

Problem

Grand Park wants to increase its repeat visitors, engage advocates, and connect as the park for everyone. How can we enhance the guest experience to encourage visitors to co-create the story of Grand Park so that they can have a slice of the park wherever they go?

Insights

LA locals are drawn to the opportunities and diversity the city has to offer. Grand Park is centered in Downtown Los Angeles but visitors primarily visit for events. Locals are looking for interesting experiences, "hidden gems", but don’t often have the time or energy to find them.

Solutions

Inspired by the diverse cultures of Los Angeles, we propose facilitating moments of play and exploration around the tables, walkways, and grassy areas of Grand Park. The signs are bilingual in English and Spanish. They encourage the user to learn about diverse cultures with QR codes.