Grand Games

Project Description

Grand Park wishes to establish itself as a cultural hub for downtown Los Angeles, inviting community and collaboration for all varieties of demographics. Without a strong universal allure to the area and being located far from any residential areas, park leadership finds itself wanting to increase awareness and visitation to its space. Grand Games is an interactive park experience that lets you reconnect with your inner play. By integrating playful challenges into Grand Park’s physical space, park-goers can remember the games of their childhood and be introduced to new cultures, fostering a deeper, more intimate association between the park and the people.

Problem

Locals view Grand park as an event venue instead of an outdoor central gathering space. Locals are searching for unique L.A. experiences but only visit the park if there’s a specific event happening.

Insights

Visitors don’t understand what the main purpose of the park is, yet are looking for unique “hidden gem” experiences. After implementing the proposed solution, users loved the highlighting of culture & diversity that Los Angeles had to offer. Overall, L.A. locals want a reason to explore Grand Park outside of events.

Solutions

Grand Games allows users to choose a language and explore games from its culture, which they can later play in Grand Park. Using the provided QR codes on game instructions, users would be linked to information about the culture that inspired each challenge or prompted to visit cultural neighborhoods and historical sites. These signs would be placed in various areas around the park and can be moved and the floor decals adjusted.