Glow & Go! Tote Bag

Project Description

This was an industry-sponsored academic project in collaboration with MaCher, during which my team and I were tasked with reimagining one of their flagship products: the tote bag. Our goal was to reinvent both the form and function of the tote bag, transforming it into a 'walking billboard' for a beauty brand. Our objective was to create a desirable, eco-friendly product that users would be inclined to keep and reuse. Additionally, we were required to design a digital component to augment the overall user experience.

Problem

Conventional canvas tote bags are often generic, lack durability, and contribute negatively to the environment. Furthermore, their multifaceted nature often leads to confusion regarding their specific purpose. How can we rethink the way customers interact with tote bags?

Insights

Uncovered in research, we learned that it takes 237 uses of canvas bags to be more sustainable than a single-use plastic bag. Moreover, the average person keeps around 9 reusable bags at home. As for marketing, we noticed that high-quality, exclusive gifts with purchase elevate the shopping experience for customers.

Solutions

We've developed a sustainable, versatile bag crafted from recycled materials, intended to be offered as a complimentary gift with purchase (GWP) within the beauty and wellness industry. This bag serves as a practical accessory for daily use and has the unique ability to transform into a beach towel or blanket, offering both functionality and an eco-friendly touch. Additionally, we've introduced an engaging augmented reality (AR) experience that enables users to digitally interact with their bag and access online shopping features. Our innovation aims to inspire consumers to adopt sustainability practices, reducing their reliance on single-use plastic while making a positive contribution to our environment.