Get Stitched

Project Description

We were tasked with choosing a service we would like to investigate and find ways to improve. Our group settled upon tailoring as it was something we were all interested in but had no understanding of. Over the course of 7 weeks we set out to create an experience that would introduce the profession to a new generation and make the service more approachable.

Problem

Young people were not raised to go to the tailor and have their clothing fixed up. Rather they buy cheap clothing that is disposable. We need to entice people to go to a tailor and in the process help slow the growth of fast fashion waste.

Insights

We quickly realized that the issue is not that young people hate the tailor but rather they don't know what a tailor offers and assume it is expensive.

Solutions

Rather than try to digitize the tailor we decided educating customers would be far more effective. Get Stitched is a kiosk that can be placed at a local retailer that allows customers to explore alteration options. It then directs those customers to a local tailor to finalize the process of creating the perfect fitting outfit.