Get Stitched

Project Description

Aside from providing new fitting options we aim to discourage fast fashion, by showcasing the possibilities in tailoring. Shoppers return 5 to 10% of what they purchase in store, Along with creating unhappy customers, US returns alone create 5 billion pounds of landfill waste and 15 million tonnes of carbon emissions annually, equivalent to the amount of trash produced by 5 million people in a year, according to one estimate. Get Stitched starts by scanning in the user and creating an avatar. That allows them to customize and size their fit. By selecting the perfect fit from the start customers are less likely to return them for sizing issues.

Problem

40% of the retail market share is taken up by Gen Z & Millennial shoppers, 25% of people under 35 have used a tailor more than once in their lifetime.

Insights

(1) Most effective for small businesses. (2) Best for small retail environments. (3) Tablet used with front camera increases accessibility. (4) Engages young shoppers with local retailers and tailors

Solutions

Let’s educate younger consumers on the benefits of tailoring their clothes so that they may reduce their carbon footprint and look good while doing it.