Gathering the Pieces

Project Description

CicLAvia is a fun non-profit driven to show all of LA’s fantastic communities. The events are a place to get together and enjoy vibrant public spaces with car-free streets by walking, skateboarding and bike riding, and everything in between. You are encouraged to explore with friends, family, or by yourself to create long-lasting memories. CicLAvia Came to IxD with several different lenses to focus on. We received the physical lens which was a focus on creating a more dynamic space for sponsors and partners.

Problem

Create within a physical lens that has a focus on making sponsors' spaces more dynamic and interesting

Insights

We found that most people tend to speed past sponsor booths while participating in CicLAvia. This makes it harder for sponsors or partners to share with the community they are helping.

Solutions

CicLAvia’s Puzzle Hunt! Ciclavians are able to collect 9 pieces to a puzzle by meeting with different sponsor booths within different hubs to learn about the sponsors and what they do for their community.