Feedonomics Brand Identity

Project Description

As the Brand Experience Designer at Feedonomics, I pitched, developed, and implemented a new set of brand visual guidelines that were used across the company’s marketing and platform teams. The rebrand aligned Feedonomics’ best-in-class technology with a visual identity that would strengthen recognizability and attract enterprise clients.

Problem

The identity needed to work across the brand’s marketing and product teams. I also had to pitch changes to C-level stakeholders who had personal attachments to the old brand identity.

Insights

There were elements of the brand that needed a facelift rather than a redesign which would save us time and money. We also found that creating a strong foundation of basic changes by standardizing colors, typography, and, and visual style created a large impact.

Solutions

Create a set of brand guidelines and templates that helped Feedonomics establish itself as a foremost technology in the marketing and advertising space.