Feed Ma & Pop

Project Description

This was a two-week sprint where we were challenged to design a mobile app that empowers a specific audience to help improve part of the chain of food collection and distribution.

Problem

We discovered the need to bring to light older adults who faced food insecurity and loneliness during the pandemic.

Insights

Our research showed that: Older adults struggled to leave their homes to do groceries, and many of those older adults may not have enough money to pay for their groceries. The increasing unemployment rate due to the pandemic made it difficult for many families to put dinner on the table. Grocery stores waste food because of its appearance or approaching expiration date.

Solutions

We developed an app that incentivizes volunteers to help their neighbors in need by contributing monetarily towards their groceries and delivering them safely to help improve parts of the supply chain.