Call of Duty Companion App

Project Description

Activision's Call of Duty Companion App team approached our classroom for Interaction Design and challenged students to consider how can Call of Duty companion app create social features that keep players engaged with the game and each other. In this project I used multiple user research methods such as stakeholder interview, domain expert interview, secondary research, and user interviews. With the findings from this work, I visualized my recommendations using wireframes and example screens for the Call of Duty Companion App.

Problem

The problem that keeps players, especially female players away from being socially engaged with the app is the toxic culture that prevails in the Call of Duty player community. How might we cultivate a supportive culture within the player community retroactively?

Insights

A toxic community decreases engagement from potential new players. In order to create high engagement of the companion App, we can address the root of the problem by creating ways to promote progress, and to lead by example.

Solutions

The concept I proposed to this problem includes suggestions that would involve organizational change at Activision, as well as a range of considerations when designing a companion app. The solution to a systematic problem involves a solution that could be implemented at the level of the companion app: making it more accessible to both active and inactive players, and advertising of career opportunities within Activision form within the Companion app.