Create at night & ARt pARk Augmented Reality Gallery

Project Description

ARt pARk is an augmented reality art gallery designed for Grand Park to foster community and engage park visitors with a novel experience. 2 phase project beginning with Create & Night at Grand Park followed by ARt in the pARk. Focused on creating an augmented reality in a public park space.

Problem

How can we enhance the guest experience to encourage visitors to co-create the story of Grand Park so that they can have a slice of the park wherever they go? We found the cost of integrating art installations at Grand Park is high.In addition the park is missing key activation features during the day for park visitors outside of their special events.

Insights

Public spaces are catalyst for community creation. (1) Engaging personal networks to market their artistic experience. (2) Creatives can utilize a public hybrid art sharing platform. (3) Visitors will engage the park regardless, we can augment their ongoing interactions. At night the park is mostly empty with the exception of a few late night visitors or unhoused individuals. The same is true during off days from events. During the day the Park itself serves as space for local workers or events. Artists are interested in the opportunity to share their work in a public setting so long as they can receive recognition or compensation for their contributions.

Solutions

We envisioned a digital platform for artists to upload artwork, and augmented reality anchors located at the park for visitors to experience with their mobile devices. Onboarding posters for generating initial interest while onsite team members explained the concept further. An augmented reality gallery prototype created with Hoverlay. Park visitors would need to download an existing application in order to engage with the augmented reality gallery.