CicLAvia Puzzle Hunt

Project Description

A one-of-a-kind route long experience that brings attention to new or smaller sponsor booths. The hunt encourages CicLAvians to visit the previously announced booths in order to complete an event-specific collectible puzzle.

Problem

During CicLAvia events, to progress along the route attendees must ride through various hubs containing different sponsor booths. While some sponsors are easily recognizable and well-known companies, others are small or new groups unknown to the public outside of their local areas. Thus, these smaller booths do not receive the same amount of visitors.

Insights

In order to bring more attention to their spaces, some sponsors both small and large involve visitors through various activities. While this can be a great way for CicLAvians to participate in more ways than just racing through the event, activities end once people leave the booths. Another way sponsors choose to draw people in is through free merchandise and swag, which is something many participants look forward to most when attending CicLAvia.

Solutions

The puzzle hunt creates a unique route-long experience that isn’t limited to a single booth or hub. It can be strategically used to bring more CicLAvians to lesser known booths and gives sponsors an opportunity to easily engage in discussions about who they are and what they do. For those who look forward to going home with memorabilia, they can take home a one-of-a-kind event specific collectable and display it in its own dedicated frame.