CicLAvia Puzzle Hunt

Project Description

A fun, simple & innovative Puzzle Hunt to help boost engagement at CicLAvias street event and motivate on-goers to interact more with the different sponsor booths located throughout the route.

Problem

CicLAvia is a nonprofit, car-free streets initiative where the organization temporarily closes streets to motor vehicles to make them accessible & encourage people to transform their relationship with the community. The problem is that many people see the event as a bike race only & does not often take the time to engage and interact more with the thing around them during the event.

Insights

Interactivity boosts engagement - People like to interact with things around them which form a level of involvement and connection that automatically leads to authentic engagement. Smaller sponsor booths were not getting as much engagement as the larger, more established sponsors.

Solutions

Our solution is a Puzzle Hunt where all pieces of the puzzle would be divided amongst selected sponsors throughout the route and collected by the on-goers passing by, which could strategically draw attendees to lesser-known booths creating a route-long interaction and providing them with a meaningful experience.