CicLAvia Guided Posters

Project Description

CicLAvia Guided Posters aim to engage participants and increase awareness about the donation opportunities for CicLAvia. The main components are CicLAvia visual branding, a catchy tagline, a clear call to action, and a QR code that leads to the donation website and more information about the Street Star.

Problem

From the lens of fundraising and partnerships, we were tasked to change the perception of CicLAvia as a “just cyclists” event to one that celebrates city exploration and all forms of non-motorized transportation. However, as a non-profit, raising money is always a struggle.

Insights

CicLAvia event goers don’t think of money or donating on the day of the event – oftentimes, they just want to have fun (which is understandable). Also, we’ve found that small monthly donations can just have as much impact as a large one-time donation. So we decided to focus on CicLAvia’s monthly donation program “Street Star” and come up with a better way to frame our ask.

Solutions

Studio MajNaj conducted a Guided Poster campaign on December 4th CicLAvia event. One of the posters with the tagline “CicLAvia would love your two cents”, a wordplay on asking for donation and feedback, has an added layer of engagement, in which we offered a physical artifact (post-it notes) that allows participants to write their “two cents” about the event.