CicLavia Fundraising Guided Poster Campaign

Project Description

CicLAvia Guided Posters aim to engage participants and increase awareness about the donation opportunities for CicLAvia. The main components are CicLAvia visual branding, using a catchy tagline, a QR code that leads to the donation website and more information about the Street Star Program.

Problem

80% of CicLAvia participants are not aware of CicLAvia’s donation opportunities or its monthly donations program, the Street Star Program, although 80% of participants say they are happy to contribute their time or money if they were aware of the opportunity. How might we increase its awareness?

Insights

From CicLAvia’s past experience, a one-time donation at the event is labor intensive and doesn’t make them whole a lot of money. Therefore, a non-labor-intensive product that strongly builds relationships among supporters and increases monthly donors is our target.

Solutions

We conducted a Guided Poster campaign on the December 4th CicLAvia event with two designs. One of the posters has the tagline “CicLAvia would love your two cents”, which is a wordplay on asking for donations and feedback with an added layer of engagement, in which we offer post-it notes that allows participants to write their “two cents” about the event. The other one directs the user to CicLAvia’s Street Star Program. Event participants will see the poster, scan it, and thus increase the awareness of monthly donors.