CicLAvia

Project Description

How Might We Change the Perceptions of CicLAvia as a “just cyclists” event to one that celebrates city exploration and all forms of non-motorized transportation including foot, skateboard, scooter, wheelchair, and even bystanders.

Problem

The CicLAvia team currently has limited ways to collect demographic data and results. Consider ways to measure design impact, either quantitatively, qualitatively, or both. In addition, event day documentation/storytelling can often be limited.

Insights

People often recognize cicLAvia as a cyclist event, and they need to learn they are much behind it, such as a public space that shares art and culture, a community, etc.

Solutions

We devised different activities for eventgoers to participate in to get unique stories representing the real CicLAvia.