Call of Duty Companion App

Project Description

Helped to create a way to transition random players to real life friends in Call of Duty using their companion app. The process involved finding a way to have players communicate better, incentivize good behavior, and have friction-less befriending.

Problem

Making friends can be difficult. But making friends online can be even more challenging due to toxicity and a lack of tools for finding the right “rando”. So how might we help this transition from “rando” to real-life friends? And how might we better inform players about the abilities and playing styles of others so that they can have a more rewarding experience?

Insights

-Players tend to mesh well together when they have complementary skills which lead to mutual respect and provides a foundation for further connection. -Players are open to befriending 'randos', but due to there not being a filtering system, they feel it’s too hard to find a good match due to knowing more about each other’s playstyles. -Becoming friends with other players should be frictionless and as easy as possible.

Solutions

To help with solving this problem we needed to implement 3 new features which were all well received by usability testers. The first is a comment system using special dog tags that would allow players to rate others after every match. Allowing players in the match to view your most utilized role in the game. These commend dog tags would also double as a rating system, incentivizing good behavior through rewards with increased commend numbers. The second was a friction-less add friend button that allowed players to not have to do the work of searching for those players. And lastly was a filtering system that allowed players to change their team preferences. Giving the opportunity for players to match with others that could complement their play styles and personalities.