Potato

Project Description

Adobe and SoDA Agencies hosted a "Design for Change" Creative Jam and tasked us to create an app that empower a specific audience to improve part of the chain of food collection and distribution.

Problem

Shame is a barrier to enrollment that prevents qualified families and individuals from enrolling in these public programs. Without money for food, low income families stay inside a perpetual cycle of unhealthy living that leads to increased health expenses.

Insights

Even though the percentage of food insecure households has lessened in the last 7 years, there is still a subset of the population that still goes without access to nutritious food. According to the National Council on Aging (NCOA), stigmatization is broken down into two categories: internal and external shame; both discourages recipients from receiving the benefits that they deserve.

Solutions

As a result, I designed an app that aims to minimize the social stigma of receiving food benefits by allowing individuals to pay for their food anonymously. The app connects independent food retailers to these users, tracks their purchases, and promotes healthy eating habits.