CoD Spec Ops

Project Description

This project focuses specifically on a group of users that are completely new to the first-person-shooter genre in general. COD Spec Ops seeks to create a less toxic environment where existing players can team up with new players and show them different ways to play that’ll fit their personality.

Problem

For inexperienced players, the game becomes too difficult for enjoyment. Even for those that has an interest, the franchise can intimidate beginner gamers and steer them away from purchasing the game.

Insights

The steep learning curve is an inherent challenge to expanding the player base. According to previous research from Activision, social/ multiplayer game modes provide a better environment to practice; however, new players are still dropped into the game without much assistance. A lot of the companion app’s current features only cater to active players with the goal of helping existing players improve their stats.

Solutions

We designed Spec Ops, a cooperative game mode where objectives are designed to help new players experiment with new ways to play such as: play styles, strategies, map explorations, and more.