BUILD-A-BAR

Project Description

Build a Bar is a unique chocolate-making experience with no limits to your sweet tooth! We set out to recreate a chocolate retail experience in a more engaging and immersive way.

Problem

Traditional chocolate retail miss opportunities to excitingly connect with customers, and shopping for chocolate has become a mundane task.

Insights

One of the driving reasons for this project was the surprising static we learned. We discovered that over 24% of U.S. adults report feeling lonely and 56% report feeling worried since the pandemic. These negative feelings can lead to serious health concerns. We believe we can address the problem by providing people an opportunity to connect again creatively. One unique way to accomplish this is by giving people the chance to make delicious chocolate together.

Solutions

Our solution is to add a new area to a local chocolate shop for our Build a Bar experience. The Build a Bar experience is where visitors learn about how chocolate is made and then make a few bars themselves. They begin by selecting from various decadent dark, milk, or white chocolates. Then they choose the nuts, fruit, sweets, cookies, and salty snacks to add to their chocolate bar masterpiece. After they’re finished creating their bars, our staff moves them to a cooling station. While they wait for their bars to be ready to take home, each guest has the option of customizing the packaging they‘ll use to take their chocolate home. They can create something fun as a gift or just get creative with a bar they’re making for themselves.