Call of Duty: Enlist

Project Description

In partnership with Activision, my team designed a mentorship feature for the CoD Companion App that helped new and veteran players develop crucial skills.

Problem

Activision challenged us to make their Call of Duty companion app more social. We decided to approach things from a new player engagement angle. Their newest installment, Warzone, brought in a multitude of new players. However, the steep learning curve and a lack of a campaign mode to help them hone their skills became a barrier.

Insights

New players were getting left behind and this was discouraging them from continuing to play. If the companion app was going to live up to its name, it couldn't be a tool just for stats tracking. We needed to give newcomers a community to learn from and play with.

Solutions

We devised a feature called Call of Duty Enlist, which paired up new players with veterans to go on missions together. After each side put in their CoD and general interests. We would match them according to preferences, and each party would get a chance to learn and bond over shared missions. Further program-exclusive incentives in the game were provided.