Call of Duty: Video Feed

Project Description

Embedding video feed: prototyping and testing the App’s new feature

Problem

Call of Duty companion App is for Call of Duty players to stay connected to Call of Duty world. The app's top feature is called Stats. It helps the players to track and analyze their game play. What can be a new feature? From the initial research process, we proposed adding a vide tutorial feed to the current App to Activision Call of Duty design team. Then, we were challenged to visualize our concept by creating a prototype using Figma. How can we add a video watching experience to the App that makes sense and always positive to the players?

Insights

To make sure we add the video feed to the App meaningful way, we conducted Heuristic Evaluation, reviewing sitemap, and did card sorting to learn the current App's structure, tone and behavior before creating wireframes. Then, we tested our prototype with Call of Duty players. At the test, I was surprised many participants know a lots of the video creators for Call of Duty videos. From the testings and our initial research evidence that Call of Duty players like efficiency and having control. They are also willing to give feedback and eager to learn information that can affect or improve their game performance. They test participants saw a value of the video such as they told us that a video of patch note (list of new update on the game) or tips of how to customize a weapon can be very helpful because they usually have to look up online themselves. Call of Duty players also told us that there are so many different types of players and weapon, and even videos. For example, game play and tutorials are different type of videos. How can we help players to find a video that is meaningful to them quicker and more effectively?

Solutions

We created a specialized filter system for call of duty players to help them find videos that are more meaningful to them in more efficient way. Now, the players can find the video by type of video, game level, gameplay style, and even weapon of choice. Because we also learn that players value giving and reviewing other players feedback, we added voting system for the video as well. While some asked for the ability to read and write video reviews, we opted for upvote and downvote buttons instead, to minimize unwanted toxic commentary.