5 Every Day Redesign

Project Description

Redesign of well known activities app for the Los Angeles Area

Problem

The app itself is extremely useful for LA natives and visitors that are looking for spontaneous adventures. It shows 5 different things to do in the city, one on each category: Art, Urban, Food, Music and wildcard event. The app is simple and colorful, but the User Experience is difficult and their User Interface has an active role in that.

Insights

Although the app has great potential content-wise, the following issues surfaced during user tests and interviews: → Background pattern is busy and type size is minuscule. → Besides being small, the text forms itself in tight and long chunks. → The “favorite” icon doesn’t give the user a hint that it is a favorite icon. → After favoriting an event, the user cannot unfavorite it, unless they pay $1.99 to undo the task. → Buttons are so small, when tapping on one of them, often the page of the button beside it opens. → It is hard for the user to find further information on desired events besides the paragraph of information the app provides. → Linked urls are often broken. → There is no “return to previous page” icon or breadcrumbs to guide user.

Solutions

Categories became much easier to read and clickable, with the addition of solid buttons, and the distance icon is easier to understand as it became a compass. Fun background pattern was kept but no longer competes with the most important information on the page. Clickable sections are much easier to tap on after the update, and the main information is centered as a header. Frame is visibly scrollable and description is easier to read. “Read more” button added to description so user has the option to access other information quickly if not interested in reading the description. Important features added, such as viewing images related to event, quick access to social media, forum section and website for event if applicable.