After completing the initial research phase, students engaged in a series of workshops on topics such as creating service ecosystems, behavior change, and speculative design. These short sprints, combined with a their foundational research, helped inform the student prototypes you see below.
Alone or as part of a team, students were asked to conceptualize, analyze, prototype, and iterate a design solution from beginning to end. These solutions were then presented and justified to stakeholders at both Bird and SMC.
VROOM is an immersive experience designed to influence driver perception to be more empathetic to e-scooter riders.
Prototype: Bird Feeder is a rewards system that intends to maintain loyalty and increase ridership through offering purposeful incentives for SMC students.
Users will gain points while riding along marked routes in the bike lanes to SMC campuses and local businesses in order to acquire prizes. Some points and rewards will be available to only SMC students.
Bird Alert is a red-zone alert system that would notify the rider with a sound and a light when approaching or in a red-zone. It will help educate most users what and where the red-zones are located.
Docking stations for e-scooters, made available around SMC’s multiple campuses as a way to eliminate e-scooter clutter. These stations are for docking, locking, logging off automatically, and charging the e-scooters while they remain docked.
Leveraging the Corsair Connect app, this gamified system rewards the gathering of Birds, parking in dropzones, and social behavior—positive actions that earn students points towards the privilege of reserving scooters.
Santa Monica College Industry Hub reimagines on-campus employment by offering industry partners and students a way to create and apply for jobs.
The SMC Riders Club is a scooter based club that promotes multimodal based activities, encourages safe rider behavior and supports equitable and inclusive road use.
SMC ID creates another way for users to access Bird outside the Bird app. This project imagines a near future where Bird scooters have TAP functionality and can be accessed with new student ID Cards.
BIRD SONGS explores scenarios in which BIRD may add audio feedback and/or music to enhance their user experience for SMC Students.
Bird Beak is a service that will use autonomous vehicles to redistribute Birds into SMC student’s lower-income communities.