Senior Studio is a capstone course asking IxD students—in their final semester—to apply the knowledge and skills they’ve gained throughout their education to a real-world brief by an industry partner.
Senior Studio 2019 partnered with Bird to solve the following design challenge….
“How might we design a sustainable and equitable Bird loyalty program for students at SMC?”
Consider the full lifecycle of Bird’s business, from first ride, to charge, to repair, recommendations, and continued use.
How can students get involved a la loyalty program in all aspects of Bird’s service ecosystem including potential part-time job opportunities?