Ten years in, I still find myself pausing to listen to our students when they work. I notice the questions they ask each other, the way they push back on assumptions, and most importantly the genuine care they bring to understanding the people they're designing for.Let's start by acknowledging the year we have just had. One which has proved to be a chaotic challenge of highs and lows. Businesses and people alike started to feel the impact of the climate crisis, pandemic after-effects, and economic downturn.
This year our tenth cohort became the first to move through our new course, Ethnographic Research Methods for Designers. Watching students step into neighborhoods, into real conversations, and bring that understanding back into their design process was exactly what we hoped for. It reflects something our program has always believed: good design begins with genuinely knowing people.
That belief showed up in this year's senior industry partnerships. Working with GameStop, students explored what it means to design for play across physical and digital spaces. With
OpenSeed, a meditation pod company, they took on the quieter challenge of designing for stillness, asking how a space can support a person's need for light and inner quiet wherever life takes them.The team came into 2022 as a freshly certified B Corp and it is a pleasure to see them living up to the promise. Through working with impact-led businesses such as Only One, the work is having a positive impact on the planet, and moving to a 4 day working week is having a positive impact on the team and organisation.
What stays with me, as it does every year, is how openly and thoughtfully our students show up. They want their work to mean something. Together, we're building a community of designers who understand that going out into the world to understand how people play, rest, and connect is the foundation of good design, not a detour from it.As a board member (and friend) seeing Driftime growing to fulfil its potential is a joy. This impact report will help you understand why.
Nicole Chan
Faculty Lead, SMC
B.S.
Interaction Design program


Founded in Fall 2016, the SMC Bachelor of Science, Interaction Design (IxD) program welcomed its tenth cohort this year, continuing a thoughtfully designed, cohort-based model that prioritizes connection, collaboration, and shared momentum. Students move through the core curriculum together, forming close-knit relationships while building skills for creative, technology-driven careers in product design, experience design, and creative technology. The full four-year program costs around $10K, keeping world-class design education within reach.
The full four-year program costs around $10K, keeping world-class design education within reach.

The program is intentionally in-person, with core studio courses held just two days a week. This structure creates space for deep collaboration, critique, and hands-on learning, while making the program accessible for commuting students. Based at SMC’s Center for Media and Design (CMD) campus in the heart of Silicon Beach, we are surrounded by creative and tech industries, grounding classroom learning in real-world context through industry partnerships, mentorship, and professional feedback, with the CMD campus conveniently located next to Bergamot Station on the Metro E Line.
March 27, 2026
Seven SMC IxD students and alumni participated in the six-week BMW Designworks x LA-Tech Rising Internship, reimagining Los Angeles as a network of future mobility hubs for the 2028 Olympics
June 16, 2025
Three IxD students (Fernando Herrera, Jonathan Lopez, and Uyen Tran) were selected for Snapchat’s Design Academy, where they explored high-fidelity visual storytelling, UI/UX, and brand identity.
Aug 28, 2025
Alumni and current students were featured at the Fall Professional Development Day, SMC’s back-to-school kickoff event. Di Xu (Class of ‘21) and current students Marcus Thoms and Alexander Johnson shared how the program has shaped their careers as well as discussed the programs diverse professional pathways.
Aug 29, 2025
The IxD Fall Kickoff welcomed Cohort 10 with a community-wide event featuring board members, faculty, and program leadership, along with a surprise visit from recent alumni. A collaborative design challenge led by Professor Maxim Safioulline paired juniors with seniors, sparking imaginative and playfully dystopian concepts exploring future relationships with technology.
October 14, 2025
IxD alum Will Gamez led a “Design Your Career” workshop for Cohort 10, guiding juniors in shaping their professional direction. Through alumni insights and practical frameworks, students developed personalized elevator pitches to support their path toward career success.
Sep - Nov 2025
During Fall 2025, IxD students partnered with GameStop on a real-world industry project, developing concepts that bridge physical and digital experiences to grow the trading card community. Through end-to-end design work, students delivered research-driven, launch-ready prototypes grounded in both user needs and business impact.
Sep - Nov 2025
In a new Anthropology course, IxD students explored designing third spaces across SMC’s main campus, including the Organic Learning Garden, the Cayton Center, and shared campus areas. Using ethnographic research methods, they investigated student needs to inform thoughtful, human-centered design concepts.
December 11, 2025
IxD senior Harmony Simpson represented student voices on an EdSource roundtable discussing the evolving value of higher education in California. As the sole student panelist, she shared how SMC supported her journey in turning creativity into a career.
December, 16, 2025
Junior IxD students presented their Studio 1 projects at BMW Designworks, tackling real-world mobility challenges across Los Angeles. Their solutions, which spanned app and AR experiences, focused on accessibility, safety, and user-centered design, marking a strong first milestone in their interaction design journey.


Feb 23, 2026
Spring semester kicked off with a studio conversation led by CNN Product Designer Christian Eckels, exploring AI not as a tool for speed, but as a space for developing design judgment. Students engaged in hands-on prompting exercises and critical discussions about AI’s evolving role in shaping their value as designers.
March 9, 2026
IxD students visited Digital Nation Entertainment, a Santa Monica mixed-reality studio creating holographic volumetric video and immersive AR/VR experiences. The tour gave students firsthand insight into how spatial media and immersive technology can transform design, inspiring new approaches to interactive and experiential storytelling.
March 27, 2026
IxD students Romell McKenzie and Sandi Piorek, alongside faculty Eric Minzenberg and Gillian Grebler, presented at the SWAA Anthropology Conference. They shared insights from the program’s first anthropology course, exploring SMC’s campus and community garden as “third spaces” through ethnographic design research.
April
IxD juniors and seniors attended ArtCenter College of Design’s Spring 2026 Grad Show, exploring innovative work across Interaction, Product, and Media Design. The visit offered students insight into professional presentation standards, opportunities to connect with industry peers, and inspiration for their own academic and design practice.
June 2026
IxD seniors participated in the 2026 CMD Student Showcase, a cross-disciplinary event highlighting student innovation across the Center for Media and Design. The hybrid showcase gave students the opportunity to present UX/UI, gaming, and experience design projects and gain professional exposure to industry and community audiences.











IxD learning is deeply connected to real-world practice. Our industry partners this year brought insight, challenge, and collaboration into the classroom.



The core faculty are trained at ArtCenter and Parsons, shaped by work at places like the Skirball, UNDP, NASA, Nokia, and Riot Games. They’re here to teach, challenge, and keep things moving forward, designing curriculum around shared studio time and a learning experience built on presence, dialogue and iteration.
The core faculty are trained at ArtCenter and Parsons, shaped by work at places like the Skirball, UNDP, NASA, Nokia, and Riot Games. They’re here to teach, challenge, and keep things moving forward, designing curriculum around shared studio time and a learning experience built on presence, dialogue and iteration.
The core faculty are trained at ArtCenter and Parsons, shaped by work at places like the Skirball, UNDP, NASA, Nokia, and Riot Games. They’re here to teach, challenge, and keep things moving forward, designing curriculum around shared studio time and a learning experience built on presence, dialogue and iteration.